Saturday, January 18, 2003

Clorox: A Conspiracy?
subtitle: Clean White Sheep

Call me crazy but, have you noticed the surge in new bleach commercials springing up. Is it just my imagination or are there just more? I have the sneeking suspision that someones trying to brainwash me, but I just can't quite explain it.
When I first saw the "mama's got the magic of clorox bleach" I was a little bothered. I can't quite explain that. Maybe it was just a really stupid jingle ("mama's got the magic of a 'harmful if ingested'--potential 'eye and skin irritant"). Or the fact that Mama is a upper middle class, white, housewife with nothing better to do than obsessively wipe up the counters and smile.
(I'm still having trouble reaching you I figure)
Well I dunno... Its just kind of funny, making everything.. white. White housewife wiping counters and floors, in a white house with a white picket fence. Then the new ad campaign: "White Across America". Holy, Jeez.. Wanna know what I think?
I think that were being brainwashed with Good-All American Whiteness. Perhaps, TV viewers are being lulled into a "Leave It to Beaver" sense of mind. While a war is brewing... Perhaps, already underway... we won't panic as long as we have our comfy, 1950 somthing..security blanket.
I think that Mr. Government paid Mr. Commercialism to "White-out" America. Its truth that the Government paid producers and directors and such to make patriotic films and commercials and what-not.
--wow that all made me sound like some sort of 90's hippy feminist "down with the man" sort of thing. But the real point I'm trying to get to here, really doesn't have much to do with bleach. I just think that commercial brainwashing of the masses is a possiblity (MTV's TRL). I think that you should take the time to analyze a commercial. Who its marketed to...the bullshit they fill it with...
--I think perhaps this has been the most stupid thing I've ever writ.
Oh well, I think this is an interesting quote: "If were gonna be brainwashed, what better substance to do it with than bleach?"

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